Branding & Visual Identity / / 189 views
INTRODUCTION The PAD logo is the graphic representation of the Positive Action for Development. It was developed to ensure that PAD is visibly acknowledged for their contributions. The logo is an official symbol and cannot be used without official permission. Any alterations, distortion, re-creation, translation (other than the tagline) or misuse are strictly prohibited. It is to be used on all programs, projects, activities and public communications that require acknowledgment of PAD. HOW TO USE THIS GUIDE The following pages provide an overview of the PAD visual identity system, applicable to both print and online uses. Use it as your tool to determine what to do and not to do as your present PAD material internally or externally. No logos or brand identities that carry the name of the PAD or its partners may be created without adhering to the system outlined in this guide. PAD BRAND PAD brand represented first and foremost by our logo; PAD branding system has been in full effect since June 2011. LOGOS, TYPOGRAPHY & COLOR PAD branding system uses a distinct visual identity comprising official logos, colors, and typography. Together, they represent the dynamism and energy of our brand PAD LOGO PAD Logo demonstrates three pillars of the PAD’s core organizational characteristics: i.e. Humane, Optimist and Excellency. The logo symbolizes • Humane (the inner circle of the logo): We are an organization committed to high standards, high achievement, exceeding quality, and trust. • Optimist (the medium circle of the logo): We are an organization with a positive mindset. We always see the positive side of things. We always work hard and expect things to turn out well. We believe we have the skill and ability to make good things happen. • Excellency (the outer circle of the logo): We are an organization of high standards, high achievement, exceeding quality, and trust. We are dependable.